Human capital development of street food entrepreneurs to impel wisdom and innovation in Social Media Marketing in Bangkok

Abstract

The target audience for this article is Test tag source at other entrepreneur's capital. This will help you gain the talent of an entrepreneur in online media. Develop yourself to gain value in terms of worthiness. brand value Resources obtained from entrepreneurial resources to keep track of customers and stay loyal to them. The sample was 200 street food entrepreneurs from street food stalls in Bangkok to make predictions that help us achieve this goal by facilitating access to human, financial and marketing resources, as well as fostering innovation. These are essential to the success of entrepreneurs. via online platforms Facebook, Line and Instagram. This allows business owners to manage their own operations. The results of the research found that an entrepreneurial career is strongly associated with openness and a desire for self-improvement. It takes into account selfefficacy and, to a lesser extent, cultural norms as well as the attitude towards being an entrepreneur Value for money, brand value, have less influence on entrepreneurial ambitions and overall customer satisfaction. Compared to central Bangkok, southern Bangkok and eastern Bangkok, street food in the north of Bangkok has a lower level of entrepreneurial ambition.