Innovation performance of Thai drugs making industry in Thailand

Authors

  • Chayanan Kerdpitak, Napassorn Kerdpitak, Pimploi Tirastittam, Wissawa Aunyawong , Sitdhinai Chantranon Suan Sunandha Rajabhat University, Thailand.

Keywords:

Planning flexibility, Innovation performance, Political ties, Business ties, social capital.

Abstract

The strategy and performance innovation process has a crucial role in sustaining the competitive environment. Numerous studies have been conducted regarding the role of technology, and innovation through different aspects. The following study is designed to highlight the role of business ties as well as political ties in examining the innovation performance of the drug-making industry in Thailand. While at the same time planning flexibility and social capital have a significant mediating role in the relationship of business ties and political ties with innovation performance. In order to get information regarding relational ties and their relationship with innovation performance, a survey was conducted. The survey questionnaire was distributed to 309 senior managers. Out of 309, 160 respondents were male and 149 were female. Moreover, various techniques are used in the analysis, such as descriptive statistics tests, KMO, SEM, gender profile, etc. The results have further indicated that business ties have an insignificant impact on the firm’s innovation performance. It is found that planning flexibility and social capital have a significant mediating role in the relationship between political ties and business ties. In the end, it is summarized that the current study’s findings are crucial and highly effective as an implication for future studies.

Author Biography

Chayanan Kerdpitak, Napassorn Kerdpitak, Pimploi Tirastittam, Wissawa Aunyawong , Sitdhinai Chantranon
Suan Sunandha Rajabhat University, Thailand.

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Published

2023-06-15

How to Cite

Chayanan Kerdpitak, Napassorn Kerdpitak, Pimploi Tirastittam, Wissawa Aunyawong , Sitdhinai Chantranon. Suan Sunandha Rajabhat University, Thailand. 14(1), 224–238.

Issue

Vol. 25 No. 2 (2023): Open Issue

Section

Articles (Peer-reviewed)

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