Examining the environmental consciousness, green marketing, affected green consumer behaviour towards purchasing decision organic cosmetics.
Keywords:Environmental Consciousness, Green Marketing, Green Consumer Behaviour, Purchasing Decision, Organic Cosmetics.
This research examined the relationship between environmental consciousness, green marketing, green consumer behaviour, and purchasing decisions for organic cosmetics highlights the importance of promoting sustainable consumption and driving demand for environmentally friendly products. By prioritizing sustainability, offering affordable organic cosmetics, and implementing effective green marketing strategies, companies can meet the needs and expectations of environmentally conscious consumers, promote positive environmental outcomes, and drive the growth of the organic cosmetics market. Companies that offer affordable organic cosmetics and promote their environmental benefits through green marketing can attract environmentally conscious consumers and promote sustainable consumption.
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