Examining the environmental consciousness, green marketing, affected green consumer behaviour towards purchasing decision organic cosmetics.

Authors

  • Punchaya Hiranrithikorn Faculty of Management Science, Suan Sunandha Rajabhat University 1 U-Thong nok Road, Dusit, Bangkok 10300, Thailand.

Keywords:

Environmental Consciousness, Green Marketing, Green Consumer Behaviour, Purchasing Decision, Organic Cosmetics.

Abstract

This research examined the relationship between environmental consciousness, green marketing, green consumer behaviour, and purchasing decisions for organic cosmetics highlights the importance of promoting sustainable consumption and driving demand for environmentally friendly products. By prioritizing sustainability, offering affordable organic cosmetics, and implementing effective green marketing strategies, companies can meet the needs and expectations of environmentally conscious consumers, promote positive environmental outcomes, and drive the growth of the organic cosmetics market. Companies that offer affordable organic cosmetics and promote their environmental benefits through green marketing can attract environmentally conscious consumers and promote sustainable consumption.

Author Biography

Punchaya Hiranrithikorn
Faculty of Management Science, Suan Sunandha Rajabhat University 1 U-Thong nok Road, Dusit, Bangkok 10300, Thailand.

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Published

2023-06-22

How to Cite

Punchaya Hiranrithikorn. Faculty of Management Science, Suan Sunandha Rajabhat University 1 U-Thong nok Road, Dusit, Bangkok 10300, Thailand. 15(1), 310–324.

Issue

Vol. 25 No. 2 (2023): Open Issue

Section

Articles (Peer-reviewed)

License

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