Vol. 24 No. 2 (2022): Open Issue

Articles (Peer-reviewed)

• The effect of message framing on the students of higher education institutions for college selection

  Ruya Simbal, Aquinia Hayuningtas, Alizay ishal, Frukset Mathel

  1-15

  • PDF

• Impact of consumer trust, free shipping, and advertising effectiveness on consumer purchase intention

  Mehdi Tajpour, Elahe Hosseini, Maliheh Mohammadi

  16-26

  • PDF

• A study of relationship between religiosity in celebrity endorsement and advertising effectiveness in tourism industry

  Putri Hawa, Asep Muhamad Ramdan, Faizal Mulia, Dr. Majed Saleem El-Saleh

  27-46

  • PDF

• Role of Knowledge Management in Emerging Markets, with the Mediating Role of Social Media; A study of Sustainability in Technology-Driven Businesses

  Ahmaad Rajpour, Hosseini Imam2, Kunzeel Mohammadi 3, Mehrooz Zangiani

  47-67

  • PDF

• Advertising effectiveness, Social media influence, and Para-social relationships; an analysis of Greenfluencing Intentions on social media users.

  Sheer Briskata, Catherene Loieters

  68-87

  • PDF

• The Negotiations of Colours in Kari: An Analysis of Art References and the Use of Colour in Kari.

  Abhay Shetty

  88-110

  • PDF