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  3. Vol. 24 No. 2 (2022): Open Issue

Vol. 24 No. 2 (2022): Open Issue

Published: 2022-08-22

Articles (Peer-reviewed)

  • The effect of message framing on the students of higher education institutions for college selection

    Ruya Simbal, Aquinia Hayuningtas, Alizay ishal, Frukset Mathel
    1-15
    • PDF
  • Impact of consumer trust, free shipping, and advertising effectiveness on consumer purchase intention

    Mehdi Tajpour, Elahe Hosseini, Maliheh Mohammadi
    16-26
    • PDF
  • A study of relationship between religiosity in celebrity endorsement and advertising effectiveness in tourism industry

    Putri Hawa, Asep Muhamad Ramdan, Faizal Mulia, Dr. Majed Saleem El-Saleh
    27-46
    • PDF
  • Role of Knowledge Management in Emerging Markets, with the Mediating Role of Social Media; A study of Sustainability in Technology-Driven Businesses

    Ahmaad Rajpour, Hosseini Imam2, Kunzeel Mohammadi 3, Mehrooz Zangiani
    47-67
    • PDF
  • Advertising effectiveness, Social media influence, and Para-social relationships; an analysis of Greenfluencing Intentions on social media users.

    Sheer Briskata, Catherene Loieters
    68-87
    • PDF
  • The Negotiations of Colours in Kari: An Analysis of Art References and the Use of Colour in Kari.

    Abhay Shetty
    88-110
    • PDF

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